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Data Feed Architecture


One of the biggest issues of creating a successful web store with high volumes of products is transporting the users to the product that they are interested in with the minimum of mouse clicks.

data feed architectureWhether it is the creation of landing pages for Search Engine Optimisation (SEO) classification of products for navigation bars, or drilling down to products using the latest graphic interface tools such as drop down values or sliders – all rely on quality data to function correctly – it is impossible to build such professional features in any web store without the data to support them.

Get-the-Spec Data Feeds from Open Range deliver this quality and consistency for an investment that is affordable and enables you to develop a store that maximises sales conversions.

Better Navigation


In summary, using Get-the-Spec ™ Data Feeds you can categorise products by:
  • Product Type (UNSPSC Code and Description defines product type) 
  • Manufacturer product family groups
  • Technical Attribute values within a product type 
  • Automatically recategorise incoming feeds
The example below shows how you can use data from the various fields to build sophisticated navigation trees.

Searching by Attributes


Frequently, vertical navigation trees cannot be granular enough to help the user find the products they are interested in. In this case, web stores should enable the user to ‘drill down’ their choices by selecting key attribute values of the products they want.